WRITING IS AN ART #6

START FROM MARS

A strange title! But what is Mars? A planet! And that’s exactly what you need to remember with any writing – you need to PLAN IT.

First of all you need to know your main objectives (as mentioned last week). Make sure that you know the key messages you want to get across, or your writing will be impotent.

When you start to plan your article, there are three key areas you need to focus on:

• The content
• The structure
• The style

I have already talked about the content – those key messages. The structure will vary according to the type of collateral you’re writing: a press release, article, case study, website etc, etc. I will cover the different types of collateral in more detail in later blogs.

Similarly, the style can also vary. For instance, some newsletters may be written in a crisp but informal style (akin to the Daily Mail, Express etc), whereas others may be more stiff and formal (like the Times). You need to know your audience so you can adapt the style to their specific needs.

So, before you start writing – start planning!

Have a great weekend.

Phil
Freelance copywriter

Web: www.phil.co.uk
Email: info@phila.co.uk