WRITING IS AN ART #2

HAVE YOU GOT THE MESSAGE?

Over the coming weeks and months, I will be using my blogs to explore different aspects of writing. The next few blogs will focus on some general principles.

Today, I want to take a brief look at the power of words.

You may have the best product or service in the world, but potential customers aren’t likely to hear about it unless you can communicate with them – clearly and effectively. Even in today’s technology-orientated world, words are still the main way of getting your message across.
The power of words
Words are powerful. They influence people’s actions. They can build up or destroy (just think of how many friendships have been ruined by impulsive words). They can ignite passion, fear and envy; they can even start wars.

But, let’s get back to business! The words you use in marketing your products can spell the difference between success and failure. It’s therefore vital that whatever is written about your company and its products and services shows it (or them) in the most favourable light possible. So choose your words carefully!

Next week, I will take a look at what your words should achieve…

Take care
Phil

Freelance copywriter

Website: www.phila.co.uk
Email: info@phila.co.uk

WRITING IS AN ART

USE A COPYWRITER TO GET YOUR MESSAGE ACROSS!

If your business wants to communicate effectively with other businesses or customers, how do you do it?

Do you think: “I know my product or service, so I’m the best person to write about it”?

WRONG!

You may know your product better than anyone, but that doesn’t mean that you know how to get the message across.

Do you think: “I’ll get someone else in the company to write about it, and save money at the same time..”?

WRONG!

Trying to save money in this way is a false economy: you may make a small saving initially, but you will almost certainly lose some potential sales.

Do you think: “The best person to get my message across is a professional copywriter”?

RIGHT!

A good, experienced copywriter will know how to present your product or service in the best possible light – maximising its sales potential (and enhancing your corporate image). Go on, give it a try – call a freelance today (I just happen to know a man who could help…)

http://www.phila.co.uk/