UNDER STARTER’S ORDERS…
In my last blog, I talked about structuring your writing. One of the key points to remember is the need to get off to a good start.
The first sentence is crucial. You have to grab the reader’s attention so that they will keep on reading. In a shorter item such as a press release, you really need to be able to summarise everything you will be talking about in the rest of the copy. You should also include the name of the company and/or product you are covering.
So, do you think you can squeeze all of this information into the first sentence without making it too long? Unfortunately, precis (the art of shortening text) is gradually becoming a lost art…
For longer articles, it’s often best to start with a general overview of the subject before launching into specific details.
In my next blog, I’ll be taking a look at five different types of journalistic leads. These are used at the start of a written item to ‘hook’ the reader so that they will want to know more.
So, I’ll leave you now with that little hook…
Until next time
Phil
Freelance copywriter
Web: http//www.phila.co.uk
Email: info@phila.co.uk
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