THIS IS THE MOST AMAZING THING YOU’VE EVER READ…
..or rather, it isn’t. That heading is there just to make the point that you need to avoid too many superlatives in your writing. Newspaper editors don’t like them; magazine editors don’t like them; and readers don’t usually like them (although there are still people out there who will believe anything you write…)
Spinning out of control
It’s okay to put a positive ‘spin’ on the products and services you write about, as long as you can back up any claims you make. After all, it’s your job to portray your company and its solutions in the best possible light – but without stretching the truth too much.
However, if you go overboard, you probably won’t get your press release or article printed – and if you do, most discerning readers probably won’t believe you!
Facing the facts
So, try to keep to the facts as much as possible. But that doesn’t mean boring people to death with lots of technical details! As I’ve said before, focus on benefits wherever possible – the reader wants to know how your solution will help them. Those are the details that will really grab their attention and make them want to know more…
Oh, and while I think about it, check out my new copywriting packages on my website Home Page. There could be one that’s just right for you. They are the most superb, astounding and utterly brilliant packages you have ever, ever seen…
Have a good week –
Phil
Freelance copywriter
Web: www.phila.co.uk
Email: info@phila.co.uk
Follow me on Twitter: www.twitter.com/philallcock
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