HAVE YOU GOT THE MESSAGE?
Over the coming weeks and months, I will be using my blogs to explore different aspects of writing. The next few blogs will focus on some general principles.
Today, I want to take a brief look at the power of words.
You may have the best product or service in the world, but potential customers aren’t likely to hear about it unless you can communicate with them – clearly and effectively. Even in today’s technology-orientated world, words are still the main way of getting your message across.
The power of words
Words are powerful. They influence people’s actions. They can build up or destroy (just think of how many friendships have been ruined by impulsive words). They can ignite passion, fear and envy; they can even start wars.
But, let’s get back to business! The words you use in marketing your products can spell the difference between success and failure. It’s therefore vital that whatever is written about your company and its products and services shows it (or them) in the most favourable light possible. So choose your words carefully!
Next week, I will take a look at what your words should achieve…
Take care
Phil
Freelance copywriter
Website: www.phila.co.uk
Email: info@phila.co.uk
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